The white ribbon campaign was influenced in Montreal, Canada after a mass massacre of fourteen females by Marc Lepine in 1989, thirteen of whom were school students and one employee at Montreal University. This campaign was initiated in November 1991 in London Ontario Canada by a group of men in remembrance of the fourteen lives lost. This movement has now been globalized and its main objective seeks to terminate violence against women and children once and for all. This male-driven campaign is not only focused on women and children but on men as well. Mr. Russell is an active member of Rotary Club of East Nassau and chairman of Rotary Clubs of The Bahamas Road to Peace Committee. Wearing of the White Ribbon stands for never taking part in, or condoning or staying silent about violence against women and children. The Royal Bahamas Defence Force remains committed to strengthening community relationships while “Guarding Our Heritage”.